1. Clarity

Be clear and unambiguous about the purpose of the change, its direction, and the approach.

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2. Engagement

Build a sense of ownership; engage the stakeholders affected by the change and those who can influence it.

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3. Alignment

Ensure that resources (e.g., financial, human) and processes (e.g., rewards, training) are in place to support the change.

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4. Leadership

Guide, train, and equip leaders at every level; build their support for the change.

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5. Communication

Ensure an effective two-way flow of information; understand and respond to issues and questions.

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6. Measurement

Focus on success by defining clear goals, including assessment criteria (quantitative and qualitative).

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7. Reinforcement

Continue to monitor and evaluate; share successes and the steps that led to them; address problems; celebrate progress.

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